Submitted by alvin on Tue, 2016-06-14 21:10 Bengaluru: A new mobile phone app which helps to report abuse of elderly citizens was launched on Tuesday to mark the World Elder Abuse Awareness Day (WEAAD).An initiative of HelpAge India (HI), a charity organisation working for the elderly, the app Help Age Save our Seniors (SOS), available presently on Android phones in English and Hindi language, has features such as SOS red button, information kit with details on financial planning, active ageing, tackling elderly abuse among related issues, and location of retail outlets offering discounts to senior citizens (members of HelpAge Advantage card) on various services.Deputy Director-State Head Karnataka, HI, Rekha Murthy said that the app was developed in Delhi in six months. “We launched the app following rise in cases concerning elderly abuse, especially in Bengaluru,” said Rekha. “On clicking the SOS red button available on the app, one can contact the local HI helplines across India which are functional 24 hours. In case of emergencies, it connects them with the local police, hospital or old age homes.”Members of HI said that the app will soon be rolled out in Kannada and other regional languages as well.The Elder Abuse Study 2014 conducted by HI found that about 75 per cent of the elders surveyed in Bengaluru reported personal abuse, the highest among Tier 1 cities. Verbal abuse, disrespect and neglect were the most common forms of abuse faced by elders. The survey was held in 12 cities out of which six were tier-one cities and six others are tier-two cities.