Submitted by alvin on Mon, 2016-05-23 10:02 Bengaluru: What would you do with your child’s stuff when they grow up? Stack it up in a corner of the house or give away to scrap dealer or to neighbours, right? But what about the memories of your child attached to it? That’s exactly what bothered Anjali Goyal (28) who had bought an expensive pram when her son was born.“He used it for two years and once he grew up, it was lying in a corner,” says Anjali, who works at Shell. Considering that the pram was still in good condition, Anjali didn’t want to dump it in scrap and decided to sell it. Soon, she found a buyer, but the woman, a mother but couldn’t afford the price of the still-new pram. Anjali sold it to her for a reduced price.“When she shared the picture of her baby in it, I was very happy. It was a sheer joy of spreading happiness. Memories just get bigger,” says Anjali, founder of secondcry.com, an online portal which allows mothers to sell their children’s used stuff be it toys, clothes, beds, bed bunks, gifts or just anything about kids at a reduced price. What started as a group on Facebook – with a whopping 8,500 at-home-mothers – the group has now become an exclusive online store for kids’ second-hand stuff.Growing up in a middle-class family, Anjali was handed down everything that her elder brother had used. Be it her school bag, toys or even clothes, she seldom got new stuff.“But there was this sense of belongingness that came with those stuff, I hardly felt they were used,” recalls Anjali. But today, parenting is an expensive affair.“Children’s stuff is a big burden on middle class families. Yet, they pamper their children with the best in town,” says Anjali. But after some time they will have no value. This was the reason for secondcry and supporting her cause, her husband Ankur Jain has designed it.Only registered users are allowed to sell stuff on the portal. Seller can directly post the pictures of product with a detailed description of the item name, MRP, condition and when the product was purchased with their price quote. Interested buyer will contact the seller directly and can opt for pick up or shipment with extra charges.“People are now posting even workbooks and other stationery products which are a great hit among mothers,” beams Anjali, a gold medallist from IIT Delhi. Besides, she plans to provide old textbooks and half-used notebooks for Sparsha trust, an NGO by raising them on her facebook group.Kids clothes especially are way too high-priced, not to speak of branded clothes. But when the same products are available at a reduced price, who doesn’t want to buy, she asks. She feels her portal will help reduce the burden on environment as kids’ toys are all made of plastic.But, after all it’s used products and parents would never want to compromise with hygiene.“Yes, that is my priority. We have a clear rule that products should be thoroughly cleaned and fit to use. Of course, after buying especially cots or cradles, cleaning is recommended,” cautions Anjali. She has brought a cycle, study table and a car-shaped bed for her son on her website.How did her family react to it? “My family is extremely happy about my initiative. My father and husband played a great role in it,” she adds.Amidst many portals that sell second hand products, how will her “second baby” survive?Secondcry.com is an exclusive store for kids stuff. Unlike other portals, it provides privacy for mothers to scroll through the products that are “exclusive for babies”, Anjali says.Besides, she keeps track of all the posts – pricing, authenticity and accountability. But in no way she is involved between the seller and buyer. “My portal is just a platform for demand and supply. I gain nothing from it,” she clarifies.But what she really achieves from it is the satisfaction of mothers who get to earn “little money” through secondcry.com. “Majority of women, who are homemakers find this experience extremely enabling and fulfilling,” Anjali beams. Within a month of its launch, she has been approached by a major portal to take over. However, she has declined the offer, she claims. Anjali now plans to connect an NGO with her portal to encourage the users to donate their stuff too, if they wish to.