Most Chinese smartphone players lack quality: Hyve Mobility

Submitted by alvin on Mon, 2016-11-21 12:10 New Delhi: Over 50 Chinese smartphone manufacturers have bombarded the Indian market with budget- and mid-to-upper segment devices -- but most of them still lack quality and after-sales support, a top company executive from homegrown start-up Hyve Mobility has said. "Chinese smartphone players sell their products mainly through huge marketing spend, lack Android certification and most of the smaller players even have unlicensed software installed," Aditya Agarwal, Managing Director and Chairman, Hyve Mobility, told IANS. "I strongly believe that the Indian customer is now more aware about his or her choices and hence it will only positively affect the market," Agarwal added. Hyve Mobility entered the market in June this year and launched two smartphones -- Buzz and Storm -- priced at Rs 13,999 and Rs 8,499, respectively. "As per our experience over the past two months, speed, stability and simple user-interface have clicked with our consumers," the Hyve executive noted. Hyve has a complete research and development team based out of Delhi. "We are the only company in India offering stock Android flavour and optimisations that came with over 200,000 tests from Google, collectively known as CTS," Agarwal said. With customer experience as priority, the company, via HyveCare, offers free insurance and pick-and-drop for service at all locations in India. Agarwal is excited by the opportunities under the "Make in India" programme. "It will change the landscape towards better indigenous products which match international standards," he said, adding, "We would like the government to help domestic brands like us who have made investments for either manufacturing or R