'Expired' offer that dragged Big Bazar to court

Bengaluru: Retail markets that attract customers with variety of discounts often forget its date of expiry of that offer. While many do it conveniently, it has cost popular retail giant Big Bazar Rs 5,000 for the mistake
Shivanand M, a resident of Udupi had purchased Vivel soap from Big Bazar located near Taluk office in the city. He was taken over by the offer that came with the soap 'Vivel, see the world contest'. It offered him world and India tours beside assured prizes for the lucky customers. As per the rules of the contest, consumers had a chance to win 10 International Holidays (Switzerland, France, Italy) and 100 Indian Holidays for a family of four beside assured prizes on participation. Shivanand was easily attracted.
But for his shock, while reading terms and conditions of the contest, Shivanand found that last date of the contest was already over. Irked Shivananda dragged the Big Bazar to consumer court.
Shivanand argued that even after expiry of the validity date of an offer, product was still in the market. It amounts to unfair trade practice and deficiency in service. He filed a case against the retain chain and the Vivel soap producer ITC Limited. But the company stated that as no defect was found in the soaps they were not liable for any other issues with the goods.
But the consumer court upheld Shivanand's argument that Big Bazar caused him pain. Forum stated that if Vivel soap package bearing `see the world contest' logo after the offer period expired and was still available in the market indicates a gross negligence on the part of Big Bazar.
The court said it is the duty of a retail shop owner to remove those items after expiry date. Considering these facts, Forum made Big bazar responsible for deficiency in the service and ordered to pay Rs 5,000 as compensation to Shivanand along with Rs 1,000/ as cost of the litigation expenses.​

Tags:    Consumer Court