New Delhi: Marketing is all about storytelling, says London-based writer of Indian origin Vish Dhamija, who once aspired to be a doctor and then a lawyer and who today successfully combines the career of a digital marketer with that of a bestselling author, having churned out five works of crime fiction, with another on the way later this year.

Book: Gods Own Kitchen; Auhtor: Rashmi Bansal; Publisher: Westland; Pages: 263; Price: Rs 350 Rajiv Gandhi, as a newly-elected MP, often spoke extempore at conferences and seminar. At one such event, an international conference on tourism and mountaineering in the Himalayas, he had this, perhaps apocryphal story to tell (in what context, I can't recollect):

New Delhi: Reassess how you live your life on a day-to-day basis by knowing about genetic research, flick through an engaging and inspiring bildungsroman of Lord Ramas faithful Hanuman, and read about key issues in the Andaman and Nicobar Islands. 1. Book: The Telomere Effect; Authors: Elizabeth Blackburn and Elissa Blackburn; Publisher: Hachette; Pages: 398; Price: Rs 499

New Delhi: For those interested in literature, it is a trip down memory lane -- Shakespeare, Shelly, Keats and Dickens -- at this pristine book agency on the famed Daryaganj road in the national capital, which gets transformed into a book lane on Sunday mornings. Mukta Book Agency is a book lover's paradise, home to old and rare titles. It is here that some of the earliest editions of books and plays like "Macbeth", "Twelfth Knight", "Wuthering Heights", "Pride and Prejudice" and "A Tale of Two Cities", among others, can be found.

New Delhi: Flick through a coffee table book featuring the most admired brands and leaders, read the first-hand experience of atrocities meted out by the police to people in lock-ups and read a fictional tale around a Prime Minister's assassination. These are the interesting reads available on the IANS bookshelf this weekend.  1. Book: Most Admired Brands and Leaders; Publisher: White Page International; Pages: 193; Price not specified. The coffee table book features the epic journey of prominent brands and leaders across the country.

Book: ISRO - A Personal History; Author: R. Aravamudan, with Gita Aravamudan; Publisher: Harper Collins; Pages: 240; Price: Rs 399 All great things have humble beginnings -- so goes a saying. This is very true in the case of the Indian Space Research Organisation (ISRO), the darling of India's science community and the world's envy. With around 20,000 employees in its centres across the nation and a budget running into several million rupees, ISRO stunned everyone with its successful Mars mission in its very first attempt in 2013.

Maalyada Anand performing Kuchipudi

Amaravati: It was only in the early 1900s that women were allowed to perform Kuchipudi, the medieval classical dance form that originated in the eponymous village in Andhra Pradesh. Now, women outnumber men both in teaching and learning, and have taken up the task of infusing a new lease of life into the art -- including through digital means.

Title: Pages from My Life; Author: Subhash Sethi; Publisher: Viva Books Private Ltd; Pages: 233; Price: Rs 495 He dreamed of becoming a chartered accountant but had to give up his ambition to begin working, given his family's straitened circumstances. But this proved to be a godsend to the Indian book trade and publishing industry, which he has ably served for half a century now. But that is not only his contribution to Indian culture.

Title: The Odditorium; Author: David Bramwell & Jo Keeling; Publisher: Brewer's/Hachette India; Pages: 256; Price: Rs 599 Who was the first 'prominent' American to publicly support Asian immigrants to the US, the British 'politician' who first demanded votes for 18-year-olds, the Tibetan 'lama' who popularised the region and its religion in the western world and the drug-experimenting academician who became "the most-dangerous man in America" in the 1970s and was forcibly extradited from Kabul? 

New Delhi: Amid the myriad discordant voices on Kashmir, just when it seemed there is no end to the ongoing madness, comes a superbly illustrated book that is a pleasant reminder that paradise is not entirely lost. In fact, it's alive and thriving -- thanks to the resilience of the people despite nearly three decades of a bruising militancy.

New Delhi: Every religion has great tales to tell. Here is a book that brings together great fables of Hindu religion -- from Panchatantra to Sai Baba -- in a single book; then fascinating fables of Islam - from Mohammad to Ibrahim, that instruct as well as entertain; finally a magical memoir about Pamela Mountbatten, daughter of India's last Viceroy, that takes readers into the lives of 20th century's leading figures. Here's what IANS bookshelf has to offer this weekend:

New Delhi: The inception of their 50-year-journey was without fanfare and in the face of quite some opposition, but the commitment and passion of iconic dance couple Raja and Radha Reddy brought Kuchipudi on to the cultural map of the world. When Raja Reddy took his first step as a professional dancer, his relatives and neighbours found it bizarre. For them, dancing was a thing for the lower classes. "What is Raja doing? He is unnecessarily getting into this classless business and also bringing his wife into it," they said.

Bengaluru: The second edition of All Women World Arts Festival will be held on February 25 and 26 at ISKCON Temple multi-vision Theatre. Among the various international artistes, Miho Sakata Malhan and Group from Muse Creation will present Japanese traditional songs and dance at the Japan cultural evening. Also, classical dancers from ​​Cape Town, South Africa, La Rochelle, France and Taiwan will present Bharathanatyam. Besides, an all women group from Vaikkom Karunakaran Foundation, Kerala will perform Kathakali.

Kolkata: Tabla player Abhiman Kaushal, who features in the Grammy Award winning eponymous album by Los Angeles-based band White Sun, says he "naturally gravitated" towards their music -- interpretations of yogic mantras. Exhilarated at the win, the Hyderabad-born Kaushal says the honour offers a platform to Indian musicians to go beyond boundaries and seek "meaningful collaborations" complementing the nation's heritage.

New Delhi: Strolling up and down the streets is a routine affair for all of us but a humble Mumbai-based artist is out to capture hope and positivity that we fail to take note of in our humdrum lives.


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