Japan promotes food and culture to attract global visitors

Japan promotes food and culture to attract global visitors

Submitted by alvin on Wed, 2016-03-16 19:19 Asakusa (Japan): Japanese noodles are known globally. Recently, the Nippon Quest Annual Award ceremony was held in Asakusa, Tokyo. The awards were given to recognize Japan's regional specialty that has been selected in the runoff election at the Nippon Quest web service, which was launched with the slogan "Discover Nippon, the world has never seen" in August 2015. The ceremony invited business operators from the local regions and the local government to give introduction of a variety of case that appeal to the tourists. Eiji Yamada, Social Creative Producer, Hakuhodo Inc., said, "NIPPON QUEST is a web service that aims to introduce and promote the unique specialties of Japanese region to the world, together with Japanese users and many international fans who loves Japan. The website allows Japanese and international Internet users to post articles of their discoveries in Japan. It also attracts local business operators in regions who want to advertise their business to the world." The annual grand prize in food category was given to Nikko Ken, a Chinese restaurant that produces Halal Gyoza - dumpling. Sano city in Japan's Tochigi Prefecture is famous for Japanese Ramen noodles. Chinese restaurant Nikko Ken is located in front of the Sano station. Nikko Ken is very popular Chinese restaurant which is occupied by regular customers. Nikko Ken developed Halal dumpling Gyoza for Muslims. Dainari Goka, who works with or is associated with Chinese restaurant Nikko Ken said, "I have many Muslim friends who wanted to try Dumpling Gyoza. So, I accepted their proposal." Halal dumpling Gyoza is made from different ingredients. According to Muslim faith, Halal dumpling Gyoza includes Halal treated chicken and excludes pork or alcohol. Goka further said, "My recognition to Halal is not special but general. It is not just a religious food but it's also generally very tasty meal." After eating, the customers send comments or share photos on social media. Currently, Nikko Ken is marked as recommending restaurant for tourists from South-east Asia. Goka said, "Recently, not only Moslem people staying japan but also tourist from Malaysia and Indonesia tear their schedule. It is very happy for me. In the future I would like to find good partner to launch restaurant in Malaysia or Indonesia." The grand prize in activity category was given to master sword-smith Genrokuro Matsunaga. He offers visitors the chance to see sword making process which includes the heating of iron sand to 1,400? He said, "This is sand iron and from that sand iron it will make that kind of iron. Stretch the material to make a shape. You have to manage the horse, right?" Matsunaga is a master swordsmith lives in Kumamoto prefecture. He has dedicated over a period of 30 years to produce over 1,000 swords using a traditional iron-making method called `tatara'. His vigorous forging technique clearly displays the spirit of the Samurai that people would rarely have the chance to learn about it. In addition to sword forging viewing, visitors also experienced the demonstration by the sword masters and instructions of test cut provided directly by the sword masters. The experience makes visitors an unforgettable memento of the trip to Japan. Jonathan Dyer, Visitor from California, United States, "Of course the Japanese sword is very popular in the west, because of movies and anime, videogames, so it doesn't surprise me at all that this activity is popular with tourists, because Japan is very heavily associated with the Katana (sword)." Genrokuro Matsunaga, Master SwordSmith, Matsunaga Japanese Sword Forge, said, I am using the same method which was inherited of more than a thousand years. One of the purposes behind this activity is to make visitors aware about the sword forging work and let people know about the traditional art that is still using the same style and tools in this modern era." Ichida persimmon millefeuille won the "Machi Raku" award produced by Rakuten Inc. Yasuo Morimoto of the Matsuzawa Co.,Ltd. said, "This cake features dried Ichida persimmon, which has been produced for over 500 years in our region." Naho Kono of Rakuten Inc.said, "Enpowerment is our company philosophy, our company was started aiming to revitalize and promote Japan to the world." Eiji Yamada, Social Creative Producer, HAKUHODO Inc., said, "We are working on to summary function to the website buy taking each themes. We are also planning to start a consulting business specific to produce new products with the concept of "Global times Local", and promote specific ideas to bring more foreign tourists." Nippon Quest is produced by Japanese advertisement company, HAKUHODO and was sponsored by Japan's Ministry of Economy, Trade and Industry. (ANI)