Submitted by Subeditor on Thu, 2015-12-03 18:12 Mumbai: Edelweiss Financial Services Limited, India’s leading diversified financial services company’s Global Wealth Management business organized its first ever 'Edelweiss Proprietary Investors' Conference: The Emerging India Growth Story - Decoding the Urban led Growth for Proprietary and HNI investors. On the sidelines of the conference there was also the unveiling of two thematic reports on the ‘Branded Apparel and Cement Mega Trends and Factors’. At the conference, the discussions between the investors and corporates revolved around the Emerging India story - Decoding the Urban led Growth. The conference was attended by more than 35 midcap companies and India’s top most HNI proprietary investor clients including Proprietary Funds, Investment Managers and Family Offices. Unveiled at the conference, the report on branded apparel revealed likelihood of huge demand surge in the sector driven by, urbanization, rising per capita income, presence of international brands and e-commerce. Pick-up in urban discretionary spends and benign Inflation will also help demand for branded apparel. A paradigm shift in the fashion space led by changing consumer preferences and incomes as well as shift from traditional season-based fashion to fast and trendy fashion will drive the domestic apparel industry over the coming decade. Share of branded garments in ready-made garment segment is expected to catapult to 46-48�n 2019 from ~35�n 2014.