Now Housewives Hop on to App-Wagon

Now Housewives Hop on to App-Wagon

Submitted by Subeditor on Mon, 2016-01-11 09:50 Chennai: Maamis (aunties) in Chennai are also very tech savvy and speak the lingo like a pro – meet Vijayalakshmi Ganesh, a 33 year old housewife in Mylapore, an ancient residential locality that developed along the coast of Madras city. In a locality where tradition lives in perfect harmony with technology, it is not something surprising when Vijayalalkshmi came up with a mobile app – to organize housewives into an army of cooks, whipping up home-made food for delivery to those desiring, either out of compulsion or choice. Two months ago, Vijayalakshmi went live with her application – More Milaga – and is overjoyed by the response and now is thinking of scaling up operations, once the logistics are firmed up and more goodwill earned, and the brand is built. “Why, we even got a request for us to deliver in Bangalore,” she said,, “but we have to say no as we are still in infancy.” But yes, we have dream to grow big and at the back of our mind, we are confident that it is an idea that will click – because it is so simple, she said. At first, when she thought of the idea, it was only to help out an aged aunty in the neighborhood, who used to walk long distance in the morning and evening to cook at someone’s home. “I wanted to enable her to cook in the comfort of her own kitchen and get the customer to her doorstep. It is then that this thought began developing and few conversations with cousins in the IT field, the idea of the App was born,” Vijayalakshmi said. The idea is to have a group of housewives who cook at home and get that cooked food delivered to people who make the orders on the application. “it is not something radically different or rocket science. May be in earlier days it could have been done on phone, but Internet and smart phones have improved connectivity and reaching out to people and vice versa is much more easier today then before, Vijayalakshmi said explaining why her App scored within few days of going live.   But her first step was to advertise in a hyperlocal neighborhood newspaper, inviting housewives for a cooking activity driven business. Lot of housewives wanted to join and those who stood up to the rigor of quality, taste and commitment have come on board, Vijayalakshmi said. Today there are 20 housewives from Mylapore who are on the cooking platform. They tell the menu, quantity of food they are making and the price, the previous day itself. This information from all the housewives is aggregated and put up on the App for people to chose and order from. Anyone can order different dishes from different cooks, for variety of taste, she said. “We welcome people of different language, region and culture but the cooking has to be strictly vegetarian,” Vijayalakshmi said. Her idea has takers in the “will-die-if-we-don’t-get- “A There is no dearth of women wanting to join as it helps the household in getting little bit of extra money,” Vijayalakshmi said. Said B Ranganathan, an IT professional cousin of Vijayalakshmi who translated her idea into the technical language and created the mobile application, “the response has been very good. We are thinking of of scaling up, which is very easy. All we need are few housewives and few delivery boys. But before doing that, we want to build the brand before going to other localities with our hyper-local delivery model that we are operating now.” “There are aged folks whose children are in the US or are outside Chennai. Some prefer to buy food rather than cook and they find this app based service convenient,” Ranganathan said.