Submitted by Newseditor on Tue, 2016-01-05 16:45 Bengaluru: Manthan, a Big Data Analytics firm, has brought ease of adoption, scale and high performance to its customers with its continued focus on innovative cloud technologies. Manthan, which began its association with Amazon Web Services (AWS) several years ago, and is currently an AWS Advanced Technology Partner in the AWS Partner Network, has strengthened its cloud product offerings on AWS to bring customers an unmatched cloud advantage. Leveraging AWS, Manthan has evolved a comprehensive cloud strategy that includes optimized data warehouses, enhanced data management and algorithms, real-time analytics and enhanced data security. “In today’s fast changing and dynamic market, analytics plays a critical role in our ability to keep ahead of fashion and consumer trends. Partnering with Manthan for our Cloud strategy has helped extend the reach of analytics within the organisation. Now, every decision maker has access to sophisticated analytics and actionable insights, at all times.” says Jay Nayak, VP of IT at Charming Charlie. As part of its cloud strategy, Manthan has migrated its reference cloud production stack to Amazon Redshift. Once the migration was complete, it experienced a 60 percent reduction in operating costs while also optimising performance and scalability in terms of data and users. Further, Manthan has optimised its products to run on Amazon Elastic MapReduce (Amazon EMR) to provide an edge to both data management (ETL now runs 75 percent faster) and algorithms such as recommendation engines running on Spark. Manthan’s entire suite of prebuilt machine learning algorithms can now run not just on sampled data sets, but on large volumes of historic data in the shortest possible time span for precise insights at an optimised cost. Manthan has also enhanced its ability to ingest real-time events with Amazon Kinesis and serve real-time dashboards on demand. With Customer Analytics, Retail Analytics and Supplier collaboration solutions running on AWS, Manthan’s customers experience an unmatched competitive advantage by gaining the ability to make decisions and implement change on the go. With data security and privacy being a top priority, Manthan has ensured all its customers have their data fortified within Amazon Virtual Private Clouds (VPC) and private sub-nets configured to strict Network Access Control List (ACL) and security rules. Manthan also ensures highest level of data security through strong data encryption for data in transit and at rest. Atul Batra, CTO of Manthan said, “With the onset of the digital analytics era, we had anticipated that the market would require reduced cost of ownership and bare minimum infrastructure cost, in order to gain analytics capabilities. We enhanced our offerings accordingly and have been early adopters of the cloud strategy for analytics solutions,” he added.