Submitted by Newseditor on Fri, 2015-11-20 15:24 The abof.com (all about fashion), an online one-stop fashion brand for apparels, footwear and accessories targeted at millennials, announced the launch of its mobile shopping apps –available to download from Google Play store. Built for fashion conscious millennials who have a unique take on their personal style, the simple yet smooth interface ensures hassle free navigation for its users. The app also ensures snappy and youthful presentation that includes exciting dose of fashion content, style tips, trends and fashion news, which combines the visually stunning picture-led approach of Instagram with short and sweet Twitter-like shoppable stories. Being the second largest globally, India’s smart phone user base is expected to grow to more than 650 million in the next four years. This intuitive and easy to navigate app will offer customers a round-the-clock access their favorite glam-led webstore with exciting dose of fashion content, style tips, trends and fashion news.