Submitted by Subeditor on Fri, 2016-01-15 18:07 Bengaluru: In yet another move to disrupt the traditional shopping landscape in India, Flipkart, India’s online marketplace, is now available for Windows 10 across all its platforms (mobiles, tablets, desktops). The new universal Windows app is a reflection of the company’s focus to redefine online shopping. Building on Flipkart and Microsoft’s constant efforts to make technology adapt to consumers and deliver an enhanced end user experience, Flipkart’s new universal Windows app will offer consumers a seamless app experience across all form factors. The new universal app is expected to offer a more personalised app interface with features such as customised shopping recommendations, merchandising and notifications, and interactive guided search. Additionally, consumers will also be able to avail all the “App-only” offers right from the app. The Flipkart app for Windows 10 has been developed specially for hybrid devices (touch and non-touch) and optimised for use of different inputs such as touch, keyboard, trackpad and mouse. Another ground-breaking addition is that the Flipkart app for Windows 10 is one of the first apps to introduce the product tabs feature, enabling consumers to open tabs in the background to view products later as well as compare different products for a faster browsing experience. Users can also access the “Image search” feature to find visually similar items when shopping. Commenting on the launch, Amar Nagaram, Director, Mobile Engineering, Flipkart, said, “Flipkart strives to innovate and re-invent the customer experience at every touch-point. Over the last few months, we have been working on the Windows 10 platform to create richer and more personalised experience for our consumers.” “The Flipkart app for Windows 10 has been designed to offer a seamless and consistent experience across various form factors. By virtue of an online store being available 24x7, consumers will be able to pick up their selection and shopping process from where they left off across their range of Windows devices. Apart from the added convenience and enhanced experience, consumers will also get access to app-only offers and in-app notifications that will keep them updated on the latest deals and discounts. The new app integrates beautifully with the Windows 10 interface and we’re confident that our consumers will love the Flipkart experience,” said Harish Vaidyanathan, Director of Independent Software Vendor Programmes at Microsoft.