Indians Use Mobile Internet Up to Eight Hours Daily

Indians Use Mobile Internet Up to Eight Hours Daily

Submitted by Subeditor on Fri, 2015-12-18 15:01 New Delhi: College students are spending up to eight hours daily browsing internet on their mobile phones, according to a survey done by Ipsos, a leading global market research firm. The research was commissioned by UCWeb, the developer behind UC Browser, India's first mobile browser with over 54 percent market share (as per StatCounter), to find out the usage and adoption pattern for mobile browsers across various categories in India. Working professionals are spending almost five to eight hours daily on the mobile internet, using Wi-Fi on the weekends and 3G/2G on weekdays. School students are also using internet on mobile phones for almost three to four hours daily during week days with the number rising during weekends. Analyzing the tier-wise Indian demographic, Ipsos survey reveals that speed and brand remain the key influencing factors for users in tier-1 cities. When choosing a mobile browser, additional features also play an important role. In Tier 1 towns; for a majority, mobile is the only screen to the internet accessed only through data plans and hence the sensitivity to speed