Fujifilm to strengthen brand image in India, aims 20 percent growth in FY 2016

Fujifilm to strengthen brand image in India, aims 20 percent growth in FY 2016

Submitted by alvin on Sat, 2016-02-20 12:58 New Delhi: One of the leading imaging technology firms in India, Fujifilm India Pvt. Ltd is all set to strengthen its brand presence in India with its latest marketing initiatives, which will enable the company achieve a 20 percent growth in FY 2016.To achieve the same, Fujifilm India is going strong on its ATL / BTL activities this year. The Japanese imaging firm, known for its world class cutting edge solutions in photo imaging, medical products, graphic arts, recording media and industrial products, set the ball rolling by participating in three marquee events.To begin with, the company showcased its latest photo imaging products and photography concepts at the annual Consumer Electronic Imaging Fair (CEIF) - world's third biggest photography fair organized every year by the All India Photographic Trade and Industry Association.During CEIF, Fujifilm introduced the concept of Wonder Photo Shop for the first time in India to inspire innovative photo printing. It has been conceptualized as a new way of enjoying photographs in the smartphone era. The Wonder Photo Shop is set up as a one-stop style boutique for a range of photo imaging products and services including wonder print station, theme based accessories, scrapbook, photo albums, frames etc. as well as the latest Fujifilm camera range and camera equipment.Post CEIF, the company showcased its latest graphic printing products and concepts at the bi-annual Media Expo- India's premier event for Media and Advertising industry.To further strengthen its Graphic Arts presence in India and as a first initiative by Fujifilm in the Wide Format Inkjet ( WFIJ) printing industry, the company opened its First Demo Centre exclusively for this segment in Mumbai on January 22nd, 2016.To showcase its latest medical equipments, Fujifilm participated at the Annual Conference of Indian Radiological and Imaging Association ( IRIA) in Bhubaneswar. Fujifilm displayed its latest medical devices like Full Field Digital Mammography (FFDM), Digital Radiography (DR), Computed Radiography (CR) Systems, Medical Informatics (medical imaging and information management system) and Ultrasound Equipment.The company's key showcase in FFDM was its very latest state-of-the-art Amulet Innovality- a highly advanced breast cancer diagnostic machine that has made early detection of breast cancer a reality with its 50 Micron 3D image quality and advanced tomosynthesis technology that reveals the internal structure of the breast with a precision enabling the detection of lesions that ordinarily get overlooked in a routine mammography."Fujifilm has always believed in innovation and such events/ exhibitions present great platforms to showcase our world class products and concepts. India being an important market for Fujifilm ranks among top positions when it comes to marketing spends. ATL/ BTL will continue to be our focus to reach out to our target customers," said Managing Director Fujifilm India Pvt. Ltd., Yasunobu Nishiyama."We are confident about our products in the Indian market and with these initiatives and our long term commitment towards our customers and partners we aim to achieve 20 percent growth in FY 2016. We are very excited on our India journey as we continue to scale our operations," added Yasunobu Nishiyama. (ANI)