Brands learning to do more for women travellers

Brands learning to do more for women travellers

Submitted by alvin on Fri, 2016-04-08 12:23 New Delhi: Women, today, are leading from the front in all aspects of life. Right from taking up top positions in big international corporate houses to supporting their families as the sole bread earner, this growing influence of the fairer sex has given rise to a new Age of Women. Businesses across the world have realized this, and have capitalized by launching products which help fulfill their desires and wants. Right from getting a personalized home care to an extra helping hand at special times like parties and dedicated stylists, services have transformed themselves to suit the needs of these independent, strong-willed women. But one category has always been little skeptical to update its functioning to align itself with this ascension - Travel. This holds especially true in India, wheretravel has always been a man's thing. This, in a day and age where women around the world are travelling with friends and at times even solo to fulfill their desires to visit and experience places. TravelTriangle - during their research and market understanding - realized this latent need and went ahead to develop systems which help a woman traveler visit the places she desires. Speaking about the research, Rohit Garhwal, AVP Sales - Weekend Getaway Experiments, said, "There are so many issues on a ground level as far as women travel is concerned, and they are beyond the normal concerns of 'what kind of hotels' to 'what kind of place they will eat'. In case of women, we realized that proper Hygiene goes a long way in creating an impact. Clean washrooms during the trip, right amount of stoppages while travelling, and security and safety are amongst the most critical buckets. TravelTriangle is solving this by ensuring that weekend trips are created with proper number of stoppages, and that these stops happen at right locations. Other critical issues being addressed include: 1.Ensure bus driver and conductor details are verified and checked 2.Proper stoppages at regular intervals 3.Ensure ID of all fellow passengers are taken before the trip begins 4.Route plan shared and verified 5.Cleanliness etc. is checked 6.Seating arrangement with priority seating for women 7.Pre-checking of all hotels and resorts to ensure everything is clean 8.Pre- planned room allotment with clusters of women banded together 9.Security at points for women only trips 10.Metro station and cab drop in case trip gets late Rohit added- "We are obsessed about our customer feedback and we take it very seriously. Even a single mistake can lead to heavy losses to partners, and even teams." This dedication to deliver quality is the reason TravelTriangle has received 94.56 percent positive response since its inception. Highlighting the same, a leading publication recently did a story with a journalist travelling to Rishikesh for an all women trip. Twenty-six-year-old Fatma said such trips are less expensive and gives trippers like her an opportune time to not only go out with her gang but also socialize offline. In this highly fragmented and desire-centered market where woman are the real decision makers, getting them to say yes is a very challenging task, one that TravelTriangle has accomplished to their approval. (ANI)